Photography - Art Direction & Brand Concept Development
Graphic Design & Marketing - Social Media Content
Anaphora is a contemporary women's boutique and online retailer that focuses on exposing its community to international and emerging US designers.
On the founding creative team, I was charged with the coordination and execution of all digital content.
*See Social Media Content for Editorial & Social Media Photography
ORIGINAL SITE DESIGN
Using SquareSpace I designed and managed a majority of the website content.
The original website home page featured a scrolling page of creative imagery from our editorials, shop photography, and mini editorials of a new brand every two weeks.
Screenshot of original home page
"ABOUT US" COPY
Teamed with co-founders/owners to create copy describing the brand vision and idea behind the name Anaphora
Screenshot of original "About" page
"BRANDS" PAGE - Layout, Photos, & Copy
Brand knowledge is of the utmost importance to the Anaphora team and we wanted to allow our customers some insight into why we curated the brands we did.
I was tasked with designing the page layout, researching each of Anaphora's brands, and condensing the knowledge I had accumulated into quick but informative bites for our curious customers to digest. Each feature provides an explanation of brand aesthetic, the city/country in which they are based, and the founder's or brand's vision.
*** Photographed for all brand features except for Jenny Bird and Just Female.
SHOP PHOTOGRAPHY
Photos of our boutique that I shot and updated every season. These images were used on "About" page, marketing ads, social media, and sent to our brand partners every quarter to keep them up to date!
Graphics & Layout Design
Designed for Social Media, Emailers, Web Banners, Events & Print Advertising
Holiday Party - Print & E-Invites
For Email & Social Media - New Brand - House of Sunny
Online Web Ad
POST MAILER - FRONT
POST MAILER - BACK
Grand Opening Party Invitation - Print & E-Invites
Social Media GIF
FW15 Print & Web Ad
Emailer - Announcing New Brand - TY-LR Australia
Web & Social Media Ad
New Brand Emailer - Amo Denim
VIDEO CONTENT - Art Direction / Editing
Styling, co-direction & editing of short film to be used for shop promotions online and on social media — the main objective was to push our target demographic to "break out of their typical designer box" and seek out emerging domestic and international designers at Anaphora.
With Creorative Direct, concepted grand opening recap to be used for our own social media and marketing.
With Creative Director, concepted "Intro to Anaphora" - was featured with local arts/fashion/culture publications